Note to self: sell the lifestyle, not just the house, to boost sales
Selling houses in an uncertain market, as we find ourselves in today, is challenging. Maybe we should stop trying to sell the house and instead focus on the positive impact it will have on our buyers’ lives. This is the approach Mars Inc. used to sell its Snickers bar. The ad campaign “You’re not yo
Voters reject housing reform in Colorado suburbs and resorts
Trying to improve housing affordability and ease the path of development faces many hurdles that don’t always involve lawmakers. Voters can make or break efforts through ballot measures and referendums. Colorado’s small towns and Denver suburbs have become test cases in how far “not-in-my-backyard”
Jason Mitchell Group surpasses 1,300 agents, 36% increase in agent count
The nation’s top-ranked mega team, the Jason Mitchell Group (JMG) has surpassed 1,300 agents, according to an announcement last Wednesday. This represents a 36% increase in agent count over the past year. The team attributed this growth to the firm’s business-to-business referral opportunities, whic
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